One Canada Square, Canary Wharf Group
Office for everyone
A standard of triumph, ambition, commitment and collaboration – One Canada Square is a landmarkhub for progressive global businesses. More than just a workplace, this iconic building places you at the heart of a thriving community, continually evolving to the needs of the modern workforce. Canary Wharf is a magnet for young, bright professionals from every corner of the world and One Canada Square is central to this. An office for everyone.
One Canada Square is an iconic part of the London skyline and the shape of the building is a big part of why it is now recognised as a London landmark. This was central to our thinking when tasked with creating a new campaign for the building. We looked to use the shape as a focal point, harnessing it’s recognition to help people connect with Canary Wharf’s most prestigious building.
The colours play a big role in challenging the typical stereotypes associated with Canary Wharf.
By intentionally using bold, diverse and energetic colours,
we aimed to shift perceptions of
One Canada Square and help bring new life to the building.