The JJ Mack Building, Helical

Inspiration. Celebration. Preservation.

When you think about Farringdon, what springs to mind? Fabric? The Meat Market? What else? A changing landscape. The Elizabeth Line, the Museum of London and now London’s most sustainable office building.

Harnessing the rich history of Smithfield Market and taking its name from the original market store that occupied the site, The JJ Mack Building is at the forefront of the Farringdon regeneration.

There are traces of original hand-painted trading signs throughout Smithfield Market. The JJ MACK brand reimagines these letterforms. Leading language, typographic statements and lockups speak to the energy and scale of this regeneration. Think of it as a modern-day certificate of authenticity.

The JJ MACK brand is colourful, joyful and bold. It celebrates everything Farringdon has become, while keeping its original spirit alive.

What you thinking? email hello@anddave.co.uk

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