Elizabeth line activation, Canary Wharf Group
Next stop, push the tempo.
How do you stop 68,000 visitors in their tracks? Surprise, pleasantly surprise.
Canary Wharf is awash with colour, a bright cultural and leisure destination — time to turn it up.
Crossrail Place is Canary Wharf’s Elizabeth line terminus, its central station, and its high speed East to West. A Norman Foster masterpiece complete with a public roof garden. Seated to the North Dock, connection to the broader estate through activation and wayfinding was calling.
Creative, not corporate. We captured the ebb and flow of an evolving place through directional gestures, human marks, colour, and joy. Grids were broken, lines breached, and rhythmic language laid bare, teasing people deep into the estate.
Expression and immersion. On the floor, up high, online, in fact everywhere. We took over Canary Wharf, joined the dots and celebrated everything this vibrant destination offers.
Welcome to the Wharf.
What you thinking? email hello@anddave.co.uk